Why Shoe Sizes Are So Confusing
If you’ve ever Googled ladies shoe size conversion chart or foot length to shoe size chart, you already know how frustrating sizing can be. A EU 38 in one brand might feel like a US 7, while in another it fits more like a 7.5.
The truth is: shoe sizes are not universal.
Shoe Size Conversion Systems Explained
So why don’t shoe sizes match up everywhere? It comes down to how different regions measure them:
- Europe (EU sizes): These are simply numbered, like 37 or 38, but the numbers don’t always match up neatly with other countries.
- US & UK sizes: They use their own systems, so a US 7 isn’t the same as a UK 7.
- Japan/China sizes: These are often measured directly in centimeters, so if your foot is 24 cm long, your size is around 24.
👉 The tricky part is that these systems don’t convert perfectly. That’s why when you check a foot length to shoe size chart, the number you get might still feel a little off depending on the brand.

How the Shoe Last Affects Fit
Every shoe is built on a mould called a last. Brands design their lasts for what they consider the “average” foot.
- Narrow lasts → better for slim feet.
- Wide lasts → more room for wide fleshy feet or bunions.
- Toe box shape (pointy vs round vs square) → changes how the same size feels.
This is why a size 38 heel from one brand can feel tighter than a 38 ballet flat from another.
Foot Nuances That Conversion Charts Miss
Conversion charts only measure length, but your feet are more complex:
- Bunions need extra width.
- Fleshy feet fill more volume.
- Bony feet may slip even in the “right” length.
- Upturned toes may need a deeper toe box.
So while a ladies shoe size conversion chart is helpful, it can’t capture these unique differences.
So Do Shoe Size Conversion Charts Actually Work?
Short answer: they work as a starting point.
For example, if your foot length is 241 mm, charts will suggest EU 37 / US 7.
But in practice:
- Round-toe ballet flats might fit true to that size but you might fit differently in a pointed to heel
- If you feet are extra wide in front, you may need to size up, leaving a gap at the back
- Different brands interpret “average foot” differently.
How to Find Your True Shoe Size
✔ Measure your foot length – heel to longest toe in millimeters.
✔ Check the brand’s size chart – not all charts are equal.
✔ Know your foot type – wide, narrow, fleshy, or bony.
✔ Use conversion charts as a guide – not a guarantee.
The Oleah Difference
At Oleah, we design with real women’s feet in mind, especially women with wide feet who struggle with traditional sizing.
- Our lasts are built with more room where it matters.
- We size based on both foot length and foot shape.
- Take our Size Quiz to help you find your true Oleah size so you don’t need to guess between brands.
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